Target Audience

Primary Target Audience – Educationalists

Chloe is a 30 year old women, who works Full time for the BTEC Exam Board. In her working hours she normally uses her works laptop which is Microsoft Windows XP, where she accesses the internet mainly to check her emails and also word processing. She only has basic computer knowledge as she mainly users her computer in working hours. She occasionally uses her home computer in her personal time for accessing the internet to mainly shop online. Her use of the internet would be between 3 – 6 hours per week. Her connectivity is through her computer where she has 4MB broadband connection and uses Internet Explorer version 7. The types of sites she would normally visit are Amazon, Ebay and Google Mail.

Secondary Target Audience – Potential Employers

Tim is a 40 year old man, who is a full time lead designer for a company in Leeds. In his working hours he normally uses his computer which is Windows Vista to do a range of design jobs, also to access the internet and his emails. He has a wide range of computer knowledge were he is interested in learning more about different technologies. In his personal time he uses his computer to do design jobs from home, to access the internet and to check his emails. His connectivity is through his home computer were he has 8MB broadband connection and uses Firefox version 3.0.6. The types of websites he would normally visit are Amazon, Book Depositary and Corbis.

Tertiary Target Audience – Clients

Amy is a 24 year old women, who is a full time makeup artist. The website is used mainly for advertising her business and needs a redesign as the website needs modernising to entice new customers. She uses her laptop which is Windows XP for her business and also for her personal time, as she likes to keep records of her clients appointment information. She also uses the internet to shop online for new products and to check her emails. Her internet connectivity is 4MB broadband connection and uses Internet Explorer version 7. The types of websites she would visit are Amazon, Dior and ASOS.